Conduct a digital audit
Review the presence, content, accounts, journeys and available data.
Feasibility, scope, responsibilities and conditions remain subject to assessment.
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Digital marketing
COREVIA International supports the preparation of digital strategies, content, campaigns and journeys defined according to objectives, audiences, tools, budgets and available data.
A strategy defined before publication
A digital action should begin with an objective, an audience, a message, an offer and a clear journey.
Publishing content or launching a campaign without defining how requests will be received, handled and measured can limit results.
Depending on scope, COREVIA can support audits, strategy, content creation, social media, campaigns, search visibility, landing pages and analysis.
No commercial result can be guaranteed independently of the offer, market, budget, content, platforms and handling of requests.
Marketing needs
Each need must be linked to an objective, audience and measurable conditions without promising results.
Review the presence, content, accounts, journeys and available data.
Feasibility, scope, responsibilities and conditions remain subject to assessment.
Connect objectives, audiences, messages, channels, responsibilities and resources.
Feasibility, scope, responsibilities and conditions remain subject to assessment.
Structure how an offer is presented and differentiated without unverified claims.
Feasibility, scope, responsibilities and conditions remain subject to assessment.
Organise themes, formats, responsibilities, approvals and timing around resources.
Feasibility, scope, responsibilities and conditions remain subject to assessment.
Define objectives, audiences, formats, frequency, production, moderation and measurement.
Feasibility, scope, responsibilities and conditions remain subject to assessment.
Scope audience, message, creative, landing page, budget, duration and monitoring.
Feasibility, scope, responsibilities and conditions remain subject to assessment.
Assess structure, content, intent, page quality, competition and monitoring.
Feasibility, scope, responsibilities and conditions remain subject to assessment.
Clarify an offer, call to action, form and handling of requests.
Feasibility, scope, responsibilities and conditions remain subject to assessment.
Define reception, qualification, responsibilities, statuses and responses.
Feasibility, scope, responsibilities and conditions remain subject to assessment.
Define indicators, sources, limitations and the decisions they can inform.
Feasibility, scope, responsibilities and conditions remain subject to assessment.
Verified projects
Possible services
An engagement may cover one category or a clearly agreed combination of services.
Establish a documented view of available elements and observed limitations.
Describe useful groups from legitimate and necessary information.
Clarify the offer, available proof, messages and useful qualifications.
Select channels according to audiences, objectives, resources and dependencies.
Organise subjects, formats, owners, approvals and indicative timing.
Prepare copy, visuals or briefs included in the accepted scope.
Plan, publish, moderate and monitor under agreed access and responsibilities.
Structure campaign elements without guaranteeing delivery or results.
Assess possible editorial, structural and technical improvements.
Interpret available data in context and propose adjustments.
Engagement types
These are possible frameworks, never packages or predefined outcomes.
Assess a defined situation and present findings and recommendations.
Prepare positioning, audiences, messages, channels, content and journeys.
Structure themes, formats, responsibilities, approvals and priorities.
Organise management within an agreed duration, volume and framework.
Scope and monitor a campaign based on available access, budget and approvals.
Assess gradual improvements to pages, content and journeys.
Clarify the steps from message to request and its handling.
Review defined indicators and decide documented adjustments.
Strategic dimensions
A useful strategy connects what is offered, to whom, why, how and with what available measurement.
What is proposed, its conditions, proof and limitations.
The people or organisations concerned by the need and message.
The intended change and decision the action should support.
The priority, understandable and verifiable information to communicate.
The copy, visuals, formats and resources required.
The relevant contact point according to audience, resources and dependencies.
The stages between exposure, understanding, action and request handling.
Events, sources, periods and limits supporting cautious interpretation.
No single dimension can guarantee a commercial result.
Scoping information
These elements may be supplied progressively and help keep the strategy grounded in reality.
Field, operation, constraints and current context.
Products or services concerned, conditions and available proof.
Relevant groups and information already known legitimately.
Intended result and decision to support.
Actually targeted scope without implying automatic coverage.
How the activity and offer are currently presented.
Available assets, usage rules and associated rights.
Copy, visuals, videos, documents and publication rights.
Useful accounts, owners and access levels to organise.
Pages, forms, journeys and modification options.
Past actions, available settings and comparison limitations.
Sources, quality, period, access and restrictions.
An order of magnitude separating media, production and fees.
Deadlines, dependencies, events and availability.
Decision makers, response times and approval workflow.
Available indicators, decision thresholds and interpretation limits.
A request can be submitted when some information is missing.
Audience definition
An audience is a working hypothesis to document, not a list of people or an established fact.
The situation the offer may help understand or address.
Useful general characteristics without unjustified sensitive targeting.
The moment, device and situation in which the need arises.
The confirmed area relevant to the offer or action.
Actions actually observed in authorised sources.
Questions, risks or obstacles that may delay a decision.
Understandable reasons that may support interest or action.
Information, comparison, contact and approval sequence.
An audience should not be built from unnecessary sensitive data.
Objective definition
An objective describes an intention and must connect to available indicators without guaranteeing a result.
Make an activity or offer more identifiable to a defined audience.
Help the audience understand the need, conditions and proposed value.
Attract visits consistent with the offer without guaranteeing volume.
Facilitate a contact whose handling must be organised.
Offer an explicit action consistent with announced conditions.
Structure a journey for submitting useful information.
Maintain or renew a relationship under available rights and data.
Indicators
Indicators only make sense with a definition, source, period and context.
Potentially exposed people according to the source definition.
Recorded displays under the relevant tool’s rules.
Interactions to define precisely before comparison.
Recorded actions on a defined element or link.
Sessions or views according to the available measurement source.
Usage signals interpreted according to page and intent.
Opens, starts or submissions when those events are available.
Contacts actually received and qualified under an agreed rule.
Actions selected as observable outcomes in a journey.
Spend and costs based on authorised advertising data.
No fictitious value is displayed or used as proof of performance.
Marketing process
The exact order may be adapted, while objectives, responsibilities, approvals and measurement remain explicit.
Understand the activity, offer, audiences, objectives and constraints.
Review the presence, content, accounts, journeys and available data.
Describe useful audiences without collecting unnecessary sensitive data.
Connect each objective to an action and available indicators.
Structure messages and the verifiable proof that may support them.
Choose contact points according to need, resources and dependencies.
Produce or organise planned assets and their approval.
Release approved elements under defined access and responsibilities.
Review available events and indicators without inventing data.
Interpret results in context and propose adjustments.
Possible deliverables
Each deliverable should have a level of detail, owner and approval.
Summary of the need, scope, responsibilities and constraints.
Findings, available sources, limitations and prioritised recommendations.
Cautious descriptions of groups, needs, barriers and journeys.
Messages, proof points, differentiation and qualifications.
Objectives, audiences, channels, content, journeys, measurement and governance.
Themes, formats, responsibilities, approvals and priorities.
Indicative organisation of content over a defined period.
Elements produced within agreed formats, volumes and rights.
Objective, audience, message, creative, budget, duration and monitoring.
A page produced or a need passed to Information technology according to scope.
Definitions, sources, periods and limits without invented values.
Contextual reading of available data and proposed decisions.
The production level, content volume and frequency must be defined in scope.
Engagement levels
Moving from one level to another is neither automatic nor included without explicit agreement.
An exchange or recommendation limited to a defined question and context.
Review of existing elements and presentation of findings and recommendations.
Definition of objectives, audiences, messages, channels, content, journeys and measurement.
Production, configuration or launch of planned and approved elements.
Planned work within an agreed duration, volume and responsibilities.
Frequency, volumes, access, budget and approvals are specific to each scope.
Content and responsibilities
Information, creative assets, rights, proof and approvals must have identified owners.
Identify the source and owner of each required item.
Clarify copy that is produced, adapted or only reviewed.
Clarify formats, sources, rights and responsibilities.
Name people authorised to approve content.
Review permission for images, brands, music and other resources.
Keep only authorised facts and evidence.
Identify the content that was actually approved.
Include reviews and decisions in the schedule.
COREVIA should not publish client-supplied information that is clearly misleading, prohibited or unauthorised.
Digital advertising
A campaign depends on platform, market, offer, budget, creative and request handling.
The intended action or observation over a defined period.
Useful, authorised targeting consistent with applicable rules.
An understandable, accurate promise consistent with the offer.
Required formats, variants, rights and approvals.
A consistent journey between advert, offer and requested action.
Media spend, limits and payment responsibilities.
Period and launch, pause or stop conditions.
Available events, access and review frequency.
Owners, timing and contact qualification method.
Contextual reading without guaranteeing sales or leads.
Media budget paid to a platform must be distinguished from service fees.
Search visibility
Search visibility depends on the site, content, competition, rules and many external factors.
Page organisation, navigation, hierarchy and internal links.
Usefulness, accuracy, clarity, depth and updates.
Questions and needs pages may answer.
Experience, readability, consistency and verified trust elements.
Conditions allowing pages to be accessed, explored and used.
External signals whose existence and quality are not controlled.
Other offers and content addressing the same intent.
Regular observation of available pages, queries and changes.
No first position, ranking duration or traffic volume can be guaranteed.
Landing pages and conversion
A page should help visitors understand the offer and proposed action without hiding its conditions.
A clearly defined primary action for the page.
An understandable proposition consistent with the traffic source.
Explicit content, conditions, limits and next step.
Authorised, accurate elements linked to a source.
A visible command appropriate to visitor intent.
Questions limited to genuinely necessary information.
Visitor feedback and organisation of internal handling.
Events defined according to available tools and permissions.
A landing page does not guarantee conversion.
Data and analysis
Data should connect to a known definition, source, period and quality.
Precisely name observed actions and their scope.
Identify the tool, owner and access conditions.
Look for inconsistencies, gaps, duplicates and measurement changes.
Document missing data and fragile comparisons.
Use only necessary and authorised permissions.
Avoid exposing personal, commercial or confidential data.
Account for duration, events and contextual changes.
Use observations to inform a defined action.
The absence of reliable data must be clearly stated.
Accounts and access
Owners, roles, rights, recovery and removal conditions should be documented outside public content.
Create durable assets for their legitimate owner.
Assign only the permissions each contributor needs.
Add protection appropriate to platform and risk.
Keep secrets and credentials outside sources and captures.
Define purpose, duration and removal condition.
Document owner, role, recovery and responsibility.
Delete or transfer rights when the need ends.
Identify who authorises accounts, spend, content and publication.
Third-party platforms
An external platform controls its rules, access, formats, prices, data and availability.
Publication, targeting or usage conditions may evolve.
Fees, offers and billing methods may be changed.
An account or feature may be restricted by the provider.
An outage or restriction may affect a planned action.
Available data, history or precision may change.
Dimensions, content types or interfaces may evolve.
Distribution and ranking are not controlled by COREVIA.
An advert, account or content may require external approval.
Using a platform is neither an official partnership nor a certification.
Advertising budget
Budget is defined according to context, responsibilities and resources; it is never assumed automatically.
Distinguish sums paid to the platform from delivered services.
Set dates and start, pause or stop conditions.
Connect spend to an intention and available indicators.
Clarify caps and people authorised to change them.
Organise access to data and review frequency.
Record changes to amount, period, audience or campaign.
A larger budget does not automatically guarantee better results.
Content approval
The approval flow should limit scattered feedback and identify the version actually approved.
Gather brief, sources, formats, rights and constraints.
Check consistency, clarity, spelling, rights and claims.
Send an identifiable version to authorised reviewers.
Collect decisions in one understandable response.
Apply accepted changes and flag new impacts.
Obtain explicit approval of the version to publish.
Use planned access and retain the approved version reference.
Approved content that is materially changed should go through approval again.
Change management
Each change is assessed for its impact on content, rights, budget, schedule, data and approvals.
Address a defect in already agreed content or configuration.
Add an item outside the original volume.
Adapt production to an additional medium or dimension.
Create a separate objective, audience, creative and monitoring setup.
Assess another group, its needs, rules and data.
Review objectives, positioning, channels, journeys or measurement.
Assess the impact of an item received after approval or planning.
Cost and schedule
Cost and schedule depend on actual scope, resources, access, approvals and dependencies.
Platforms or media to prepare and coordinate.
Items to research, write, create, adapt and approve.
Variants, dimensions, languages and technical constraints.
A pace compatible with resources and approval workflow.
Research, copy, creation, editing, adaptation and review.
Travel, preparation, people, locations, rights and equipment.
Separate objectives, audiences, creative, budgets and monitoring.
Amounts paid to platforms and spending limits.
Creation, recovery, approval and security of accounts.
Time needed for feedback, corrections and decisions.
Possible coordination with Information technology.
Agreed one-off, launch or ongoing period.
No universal price, guaranteed timeline or imposed standard frequency is displayed.
Delivery modes
Audits, strategy, content creation, social media monitoring and analysis can generally be organised remotely.
Mode, area, access, travel, availability and responsibilities remain subject to confirmation.
View our service areas and delivery modesDelivery method
Understand the offer, audience, objectives, channels and constraints.
Assess the existing presence, content, data, accounts, journeys and opportunities.
Define strategy, deliverables, channels, content, approvals, budget and schedule.
Produce, publish or launch actions, monitor available indicators and manage adjustments.
Hand over content, reports, access and recommendations, then organise ongoing support when planned.
Client profiles
Relevance, scope and responsibilities are confirmed according to the activity and objectives.
This page presents needs and services that may be assessed. It is not a guarantee of sales, traffic, visibility, ranking, leads, conversion, engagement or return on investment.
Frequently asked questions
An audit reviews available elements, including presence, content, accounts, journeys and data. It produces findings and recommendations within a defined scope.
Strategy connects the offer, audiences, objectives, messages, channels, content, journeys, responsibilities, resources and available indicators.
Management can be assessed when platforms, objectives, formats, volumes, access, approvals, moderation and duration are defined.
There is no universal frequency. The pace depends on objectives, formats, resources, approvals, platforms and management capacity.
Copy, visuals, shoots or adaptations may be included when described in scope and when information and rights are available.
Yes, after scoping the objective, audience, message, creative, landing page, budget, access, monitoring and request handling.
Not automatically. Media budget paid to the platform is separate from fees and must be authorised, capped and monitored.
No. Sales depend on the offer, market, price, journey, budget, content and handling of requests, among other factors.
No. An action can be designed and measured, but neither the number nor quality of leads can be guaranteed.
No. Ranking depends on the site, content, competition, authority, search engine rules and time.
Editorial, structural and technical areas may be assessed. Their feasibility and effect remain dependent on context.
Durable accounts belong to the client where appropriate. Owners, roles, payments, recovery and removal of access are documented.
Passwords should not be sent in code or public documents. Invitations, roles or secure methods are preferred.
Each indicator is defined with its source, period, context and limits. Only available and authorised data is analysed.
The gap is stated. Analysis may be limited, reframed or supplemented by setting up measurement.
Audits, strategy, copywriting, meetings, monitoring and analysis can generally be delivered remotely. Some production requires hybrid or on-site work.
Cost depends on channels, volumes, formats, production, campaigns, access, approvals, pages, media budget and duration. Estimation follows scoping.
Present the activity, offer, audiences, objectives, accounts, content, data, indicative budget, schedule and approval owners, even when some elements are missing.